Idea Napkin No.2
1) You.
My name is Tinatin Kakabadze, I am a sophomore in college, I am extremely skilled at being blatantly honest, well versed in politics and law. If i were to start this business I would see it taking some time out of my life to jumpstart but in the end i feel like it would be mildly successful.
2) What are you offering to customers?
I am offering a reliable reusable bag that is near impossible to lose due to it being both connected to your car keys and coming with a ring like locator for your car.
3) Who are you offering it to?
My demographic is millennials that are willing to waste their money on a product they probably don't need for the sake of saving the environment.
4) Why do they care?
Their generation along with ours actually cares about the environment therefore will probably invest in products to help with this issue.
5) What are your core competencies?
My product will be affordable, reliable and convenient. Not to mention a lot more well made than the average reusable bag.
Overall I think this all fits together pretty well since durability and longevity is important in products that need to be environmentally friendly.
Some criticism I received is that my idea isn't entirely unique which is fair.
Hi, Tinatin. You could elaborate more on each of these sections, especially the one about why your audience cares. Your explanation is a little vague, and this section is important to understand in order to brand the product and communicate its benefits. Also, I think the "You" section from your last idea napkin told more about you, so you could combine that one with this one to have more information.
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