Figuring Out Buyer Behavior No. 2

Tamar Brelidze: 

Does price matter the most (Rate from 1-10)? 

I give it around a 6, if its overpriced I would not want to purchase. It definitely depends though. 

Does quality (Rate from 1-10)? 

A 10, if I am going to buy something to last, especially if its meant to be sustainable.

Does style (Rate from 1-10)? 

A 5, It is definitely important to not be ugly, but something you carry around just to stuff your groceries in needs to be functional, not a fashion statement.

Is there more than one factor that is important to your customer segment?

Portability was extremely important. 

Are you more likely to buy online or in a store?

Online. 

Are you more likely to use cash or will they finance the purchase? 

Direct payment since it is a low priced object. 

Na-Young Shin: 

Does price matter the most (Rate from 1-10)? 

Probably an 8, as a college student I am not going to waste money on overpriced products. 

Does quality (Rate from 1-10)? 

A 9, I would hate for the reusable bag to be easily broken. 

Does style (Rate from 1-10)? 

Like a 7, I don't want to carry around anything ugly. 

Is there more than one factor that is important to your customer segment?

Both quality and price are important. 

Are you more likely to buy online or in a store?

In store if its everywhere, online if not. 

Are you more likely to use cash or will they finance the purchase? 

Cash/instant payment. 

Nino Star: 

Does price matter the most (Rate from 1-10)? 

A 10, reusable bags should be reasonably priced by now. 

Does quality (Rate from 1-10)? 

10, it needs to be high quality.

Does style (Rate from 1-10)? 

6, it doesn't need to be an accessory. 

Is there more than one factor that is important to your customer segment?

Both quality and price. 

Are you more likely to buy online or in a store?

Online. 

Are you more likely to use cash or will they finance the purchase? 

cash/instant payment. 

Post-purchase evaluation. What matters most to your customers when they think back on the 'rightness' of the purchase? What helps them determine the purchase was a good idea? What sorts of things make them think a purchase was a bad idea? 

Getting their bang for their buck is most important. Buying for both price and quality and ensuring that they're not getting scammed. The quality and price matching uup usually helps them determine a good purchase. Probably something being too cheap for how high of a quality they are selling it for is a bit of a red flag. 

6) Report the findings. Simply summarize your interviews. 

Overall everyone cares the most about quality and price. Quality seems to be the most important and there is a consensus that most would like to buy online. 

Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of alternative evaluation, purchase decision, and post-purchase evaluation?  

I think most people when buying something inexpensive don't really think much of it until it goes past the 25$ mark.