18A – Create a Customer Avatar

Customer description: My typical customer is a millennial female that frequents buzzed and thinks they're quirky because they have one joke. They probably frequent saying 'wow I can't adult' or 'how does one adult'; something along the lines of that. They are some of the most insufferable people but they also are some of the larger demographic of people who will buy new niche products because an instagram ad suggested it. They probably drive a Toyota camry and have one kid that they force feed gluten free products. They probably frequent self help books you find at the doctors office and watch baking shows. 

This person is probably liberal but supported Bloomberg just cause they wanted to seem inclusive. They're probably liberal cause usually liberals are more likely to be conscious of the environment, which is what my product is for. They probably live in a Pinterest level decorated apartment and yell at people when they try to touch any of their decor.

Questions to ask myself: 
I don't have anything in common with the customer avatar because I am Gen z and they are a millennial. I am not as quirky as them.

Comments

  1. Hello Tinatin, I really liked learning about your avatar and what their interests are. I liked how you included terms or lingo they would use being a millennial. You seemed to go very in-depth which is good and means you really know your customer. Even the details with the decorated room with a bunch of Pinterest ideas is really good. Overall, great job.

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